European ARPU boosted by mobile internet takeup

Interesting to see what this will do to the fortunes of the European mobile industry which has struggled since its glory days around five years ago.

Mobile data, specifically mobile internet take-up, is starting to have the desired effect on declining operator ARPU [Average Revenue Per User] in Western Europe, according to research firm Analysys.

Most European operators will struggle to halt the decline in voice ARPU, says the firm. However, progress in mobile internet should ensure total ARPU for the whole region grows by 10.2 pre cent over the next five years.

Will this drive your mobile device to be a phone in name only?

Read the full article here on www.telecoms.com